Making Your Newsletter Work For You
Speaker: Kristen Strassel
Newsletters are one of the only marketing assets that authors have complete control over. But many authors are not using this asset to its full potential. In this workshop, Kristen will share methods of how to build your newsletter with enthusiastic subscribers who look forward to receiving your content. She’ll cover methods to build your subscriber list, how to get your subscribers to open and interact with your emails, and how to use your list to sell new releases as well as your backlist.
Bio: Kristen has always been fascinated with creatures of the night–which led her to write about rock stars and vampires. She loves unlikely pairings, second chances, and of course happily ever afters. When she isn’t writing, Kristen works as a makeup artist for film and television. She lives near Boston.
Remaining Meeting Dates 2018 – 2019
February: No monthly meeting (Retreat February 1-3)