March 1, 2025 — HOLLY DARLING on Email Marketing

How To Use Email Marketing To Sell More Books: Learn how to write emails that get opened and clicked and in turn build your brand loyalty and revenue. We’ll cover topics such as: subject lines, deliverability, structure and automations. You’ll learn how to choose subject lines that get emails opened, why your emails may head to spam and how to build a simple welcome sequence. There will be plenty of time to take notes and ask questions and you’ll leave with a solid plan for your email marketing strategy.

Holly Darling is the owner of Holly Darling HQ, a business that helps authors create and implement their email marketing strategies to sell more books and build their brand loyalty. She has worked with creative business owners for the past 13 years, helping them grow a business that is data-driven and automated, allowing them to spend more time on writing their books.

Holly has appeared on multiple author-focused podcasts, delivered multiple workshops on email marketing and automation at over fifty conferences and appeared on Canadian news channels as a creative entrepreneurship expert. She is also a self-published contemporary romance author under the pen name Holly Mortimer. Learn more at https://www.hollydarlinghq.com/